MARKETING IMPORTANT ABBREVIATIONS:

MARKETING IMPORTANT ABBREVIATIONS:
Ad: Advertising
MKT: Marketing
B2B: Business to Business
F500: Fortune 500
EM: Email
DM: Direct Mail
ABM: Account Based marketing
TAP: Targeted account
programs
DM: Digital Marketing
SE: Search Engine
SERP: Search Engine Results
Page
SEM: Search Engine Marketing
SEO: Search Engine
Optimization
SMM: Social Media Marketing
SMO: Social Media
Optimization
PPC: Pay Per Click
PPA: Pay Per Action
PPI: Pay Per Impression
PPL: Pay Per Lead
CTR: Click through rate
CPC: Cost Per Click
CPL: Cost Per Lead
CPS: Cost Per Sale
CMS: Content Management
System
CRM: Content Relationship
Management
MAP: Marketing Automation
Platform
SFA: Sales Force Automation
BI: Business Intelligence
MLM: Multi Level Marketing
FDI: Foreign Direct Investment
POP: Point of Purchase Display
R&D: Research and
Development
UPC: Universal Product Code
POS: Point of Sale Display
ROI: Return on Investment
CLS: Costumer Location
System
RPM: Resale Price
Maintenance
VAT: Value Added Tax
CR: Concession Rate
DRA: Direct Response
Advertising
CLV: Customer Lifetime Value
ecommerce: Electronic
Commerce
CRM: Customer Relationship
Management
NPD: New Product
Development
ROMI: Return on Marketing
Investment
LTV: Life Time Value
BDI: Brand Development Index
CDI: Category Development
Index
MR: Market Research
AIM: Alternative Investment
Market
MS: Market Share
TMV: True Market Value
MAA: Marketing Authorization
Application
MS: Market Surveillance
WOMM: Word of Mouth
Marketing
IDRA: Industries Development
and Regulation Act
UX: User Experience
GRS: Gross rating Point
BEP: Break Even Point
PAN: Permanent Account
Number
IMF: International Monetary
Fund
EOQ: Economic Order quality